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At Property IQ, we believe that every property should be treated with equal importance, regardless of location, size, or value.

Property IQ is Reading’s number one traditional hybrid crossover estate agency that offers the best of both worlds. We have all the local knowledge and experience that you would expect from a traditional high street estate agency, mixed with the dexterity of the online model.

We do not pass you from pillar to post, our valuers and local experts work hand in hand, giving you just two points of contact throughout the whole process.

Whilst we still use the traditional method of advertising on Rightmove, we also utilise the latest cutting edge technology to efficiently market your property to anyone considering buying a property like yours, even if they don’t know exactly where they want to live! We do this by using a marketing technique called segmentation marketing which is similar to how Netflix or Kindle tempt you with films or books by looking at analytics, algorithms and past history. We do the same with your house by tempting people on various social media platforms.

From the minute you instruct us, we aim to offer a stress free and smooth process, until the day your property completes.

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Our Core Values

“To challenge and change the perception towards Estate Agents, with a strong emphasis on Honesty and Loyalty, with a real commitment to sustainability and acting in an environmentally friendly way, whilst embracing technology to help enhance the whole property experience and make life easier for our customers, each other and our communities.”

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